Director of Sales - Media
Director of Sales
Spectrum Reach is the advertising sales division of Charter Communications, Inc. The company offers custom solutions for the modern media landscape utilizing national cable networks, internet advertising and promotional events supported by marketing, research and award-winning creative services. Spectrum Reach applies insightful research to understand consumer behavior and build targeted, multi-screen media plans personalized for each customer.
With offices in 41 states and 147 markets, Spectrum Reach covers over 27 million households throughout the country. From traditional commercial advertising to exciting new possibilities in interactive media and multi-screen solutions, Spectrum Reach's consultative team brings advertisers effective, efficient ways to turn our audiences into their customers.
JOB
Summary:
This position is responsible for leading local zoned sales efforts in Hawaii for Spectrum Reach. The Director of Sales will manage all aspects of local advertising sales including coaching, developing staff, implementing sales strategies, managing inventory, forecasting revenue and recruiting and retaining top sales Account Executives. Overseeing account management and fostering solid professional relationships with key clients.
The Director of Local Sales is ultimately responsible for revenue generation, budgeting and forecasting; inventory pricing and control; strategies/policies; with the overall goal of achieving and exceeding competitive market share. Top candidates will have a proven track record of overcoming obstacles, achieving goals and engaging a diverse team of media sales professionals.
Responsibilities:
In partnership with Sales Leadership, develop the sales strategies and objectives to increase Spectrum Reach's share of local advertising spend in the market including the advanced media platform opportunities.
Responsible for recruiting, training and coaching local zone sales staff; actively coach and work with Account Executives to strengthen their selling skills; Accompany Account Executives weekly on sales calls. Create development plans and review on a regular basis.
Monitor, forecast, and actively manage the price of spot inventory to maximize sellout and drive revenues.
Maintain strong relations with Key and Target Accounts; Ability to build strong relationships with agencies and clients using strong verbal/written communication skills and meeting on a regular basis.
Accurately forecast revenue throughout the year & meet or exceed monthly, quarterly & annual budgets.
Demonstrate knowledge of the local market, competition and respond effectively.
Supervise sales staff in packaging, negotiating, and selling of company media sales opportunities.
Work with peers to create sales opportunities and projects to meet revenue goals; Develop and execute special projects and promotions.
Develop and foster relationships with clients and community leaders and represent Spectrum Reach at functions.
Effectively communicate with all internal stakeholders: Ad Sales departments, Marketing, Engineering, System personnel etc.
Conduct regular staff meetings to provide direction about the company's goals and objectives.
REQUIREMENTS:
Minimum of five years of media sales management with a proven track record of meeting and exceeding revenue goals, including digital sales.
Demonstrated sales planning and sales training ability to effectively develop and implement sales strategies and objectives and to motivate and enhance effective sales techniques of sales personnel.
Experience with quantitative and qualitative research.
Effective working knowledge of cable and internet.
Strong understanding of media (TV and internet) rating and pricing tools.
Enthusiasm, creativity, accountability and a strong background in agency business and new business development are a must.
Team player, an excellent problem-solver, and have the ability to develop, maintain, and grow client relationships.
Strong knowledge and working experience with Microsoft Word, Excel & PowerPoint.
Strong math and analytical skills.
Bachelor's Degree in Business or equivalent combination of education and work experience
Driving is a requirement for this position. Must possess and maintain a valid Driver's License and safe driving record.
More on Spectrum: Charter Communications reaffirms its commitment to providing equal opportunities for employment and advancement to qualified employees and applicants. Individuals will be considered for positions for which they meet the minimum qualifications and are able to perform without regard to race, color, gender, age, religion, disability, national origin, veteran status, sexual orientation, gender identity, current unemployment status, or any other basis protected by federal, state or local laws. Charter Communications is an Equal Opportunity Employer - Minority/Female/Disability/Veteran/Current Unemployment Status.
Spectrum is an Equal Opportunity Employer - Minority/Female/Disability/Veteran/Current Unemployment Status.
FCC Unit: 00040 - Mililani Akamainui St Business Unit: Spectrum Reach
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
Spectrum Reach is the advertising sales division of Charter Communications, Inc. The company offers custom solutions for the modern media landscape utilizing national cable networks, internet advertising and promotional events supported by marketing, research and award-winning creative services. Spectrum Reach applies insightful research to understand consumer behavior and build targeted, multi-screen media plans personalized for each customer.
With offices in 41 states and 147 markets, Spectrum Reach covers over 27 million households throughout the country. From traditional commercial advertising to exciting new possibilities in interactive media and multi-screen solutions, Spectrum Reach's consultative team brings advertisers effective, efficient ways to turn our audiences into their customers.
JOB
Summary:
This position is responsible for leading local zoned sales efforts in Hawaii for Spectrum Reach. The Director of Sales will manage all aspects of local advertising sales including coaching, developing staff, implementing sales strategies, managing inventory, forecasting revenue and recruiting and retaining top sales Account Executives. Overseeing account management and fostering solid professional relationships with key clients.
The Director of Local Sales is ultimately responsible for revenue generation, budgeting and forecasting; inventory pricing and control; strategies/policies; with the overall goal of achieving and exceeding competitive market share. Top candidates will have a proven track record of overcoming obstacles, achieving goals and engaging a diverse team of media sales professionals.
Responsibilities:
In partnership with Sales Leadership, develop the sales strategies and objectives to increase Spectrum Reach's share of local advertising spend in the market including the advanced media platform opportunities.
Responsible for recruiting, training and coaching local zone sales staff; actively coach and work with Account Executives to strengthen their selling skills; Accompany Account Executives weekly on sales calls. Create development plans and review on a regular basis.
Monitor, forecast, and actively manage the price of spot inventory to maximize sellout and drive revenues.
Maintain strong relations with Key and Target Accounts; Ability to build strong relationships with agencies and clients using strong verbal/written communication skills and meeting on a regular basis.
Accurately forecast revenue throughout the year & meet or exceed monthly, quarterly & annual budgets.
Demonstrate knowledge of the local market, competition and respond effectively.
Supervise sales staff in packaging, negotiating, and selling of company media sales opportunities.
Work with peers to create sales opportunities and projects to meet revenue goals; Develop and execute special projects and promotions.
Develop and foster relationships with clients and community leaders and represent Spectrum Reach at functions.
Effectively communicate with all internal stakeholders: Ad Sales departments, Marketing, Engineering, System personnel etc.
Conduct regular staff meetings to provide direction about the company's goals and objectives.
REQUIREMENTS:
Minimum of five years of media sales management with a proven track record of meeting and exceeding revenue goals, including digital sales.
Demonstrated sales planning and sales training ability to effectively develop and implement sales strategies and objectives and to motivate and enhance effective sales techniques of sales personnel.
Experience with quantitative and qualitative research.
Effective working knowledge of cable and internet.
Strong understanding of media (TV and internet) rating and pricing tools.
Enthusiasm, creativity, accountability and a strong background in agency business and new business development are a must.
Team player, an excellent problem-solver, and have the ability to develop, maintain, and grow client relationships.
Strong knowledge and working experience with Microsoft Word, Excel & PowerPoint.
Strong math and analytical skills.
Bachelor's Degree in Business or equivalent combination of education and work experience
Driving is a requirement for this position. Must possess and maintain a valid Driver's License and safe driving record.
More on Spectrum: Charter Communications reaffirms its commitment to providing equal opportunities for employment and advancement to qualified employees and applicants. Individuals will be considered for positions for which they meet the minimum qualifications and are able to perform without regard to race, color, gender, age, religion, disability, national origin, veteran status, sexual orientation, gender identity, current unemployment status, or any other basis protected by federal, state or local laws. Charter Communications is an Equal Opportunity Employer - Minority/Female/Disability/Veteran/Current Unemployment Status.
Spectrum is an Equal Opportunity Employer - Minority/Female/Disability/Veteran/Current Unemployment Status.
FCC Unit: 00040 - Mililani Akamainui St Business Unit: Spectrum Reach
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
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